Roger Ver (who used to support Bitcoin and now hates and actively fights it) just angrily ended an interview, flipping the bird to the interviewer.
One of the reasons he was angry was the fact that the interviewer didn’t follow his orders to call his new “Bcash” altcoin “Bitcoin cash”.
The question of what to call software like “Bcash” is regulated by trademark law.
I still think that it is not acceptable for a fork to keep the name “Bitcoin”. This creates the risk of confusion. It also dilutes the Bitcoin brand. And it gives the Bcash project a free ride on the good will and track record created by over eight years of hard effort by a development team they view as incompetent.
Ironically, if anyone was to return the favor and create a new project called “Bitcoin Cash Super”, they would potentially be violating trademark law. That’s because someone registered exactly that trademark lately:
So if someone did a “Bitcoin Cash Super” project, Ver might have reason to be annoyed, since that project would get a free ride on the multi-month effort of the Bcash world class expert coding team and their excellent track record of keeping the Bcash network up and running for multiple time slots of those couple of months. That would dilute the “Bitcoin Cash” brand and confuse consumers.
In contrast, his “Bitcoin Cash” project is diluting the Bitcoin brand. People backing Bitcoin can’t fight that with trademark law, in contrast to Linux (which term is protected by trademark). So obviously they will fight that by pointing out (correctly) that the Bcash project has nothing to do with Bitcoin and therefore is not entitled to use that name.
Nothing wrong with that, in my humble opinion.