Starbucks Delocator seems to be a website aimed at damaging Starbucks' interests and promoting "independent" cafés.
Assume that happens. Starbucks Delocator links popping up everywhere. Is there anything the trademark holder could do against this kind of routing around the requirement of "non-commercial" use?
I can't see any effective measure, which seems to be only fair. Trademark law regulates the name you can use when addressing the public, not the name the public can use when addressing you.
So probably Starbucks should be just happy with the free publicity this creates for them.
And maybe buy an ad on the Starbucks Delocator site.
Comments and trackbacks are welcome at the Google pagerank zero shadow site.Posted by Karl-Friedrich Lenz at April 6, 2005 11:15 AM