July 26, 2005

At Least You Can Eat Them

Gerhard Fasol reports on highlights from the Wireless Japan 2005 Show (Tokyo, July 13-15). Among other innovations, he found a new DRM concept: DRM you can eat.

Apparently, the rights to play some video or music are sold in the form of candy. Users drop the candy in a decryption device to claim their rights, and can eat the candy after doing so.

That is clearly another example of DRM that is working. At least the candy part, that is.

I don't see any reason for this kind of concept to be confined to sweets. Any article of reasonably low value could carry some DRM information. If anything, eating something after having dropped it "into the receptacle" (Fasol's words) might not appeal to many costumers, so other articles might be better suited for this kind of thing.

Posted by Karl-Friedrich Lenz at July 26, 2005 10:01 AM